In today's business world, online video is becoming more and more important. A professional video can help you stand out from the competition, attract new customers, and boost your bottom line. Here are four reasons why you should use a professional video service for your business.
Reason No 1: Online Video Is More Popular than Ever
In recent years, online video has exploded in popularity. A study by Cisco predicts that by 2021, 82 percent of all internet traffic will be video traffic. That represents a huge opportunity for businesses to reach their target audiences.
A professional video service can help you take advantage of this trend by creating high-quality videos that will engage viewers and leave a lasting impression.
Reason No 2: Video boosts SEO and website traffic
In addition to being more popular than ever, online video is also great for your website's SEO. A study by Brightcove found that websites with video are 53 times more likely to show up on the first page of Google search results.
And once viewers land on your website, they're also more likely to stick around and explore other pages on your site. Websites with video keep visitors engaged for an average of two minutes longer than those without video.
A professional video service can produce videos that are optimized for search engines and designed to keep viewers engaged with your website.
Reason No 3: Video boosts conversion rates and sales
Not only does video help bring people to your website—it also helps boost conversion rates and sales once they're there. Studies have shown that including a product video on your landing page can increase conversions by 80 percent. And according to HubSpot, 64 percent of consumers are more likely to buy a product online after watching a video about it. If you're looking to boost your website's conversion rates and sales, a professional video is a great place to start.
As you can see, there are many good reasons to use a professional video service for your business. If you're looking to take advantage of the growing trend of online video, improve your website's SEO and conversion rates, or simply create some high-quality content for your viewers, a professional video service can help you accomplish all of those goals—and more.
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