Video Marketing
What Makes a Good Social Media Marketer?
Chris Ali
May 03, 2023
Let's get real for a moment and talk about the engine room of digital marketing, the superstars behind the screens - successful social media marketers. We've got a magic recipe cooking here at XRIS Media, one of Melbourne's standout video marketing firms. So, strap yourself in because we're about to spill the beans on what makes these digital wizards tick!
Now, let's start with the unfiltered reality: we've got our hands full, jumping between Facebook, Instagram, LinkedIn, Twitter, and every other platform popping up every fortnight. It's like trying to keep up with all the new tracks dropping on Spotify, only with less dancing and more algorithms. Yeah, we're talking about algorithms, user groups, content preferences, the whole enchilada. For instance, cracking the code behind Instagram's interactions or LinkedIn's algorithm isn't some part-time gig, it's the lifeblood of what we do!
Let's move on to the artistry - creating content that's as engaging as it is beautiful. But let me tell you, it's not just about stringing together pretty words or images, it's about crafting stories that hit the right chords with your audience. Now, if you've ever wondered how we turn out those killer videos at Xris Media, it's thanks to our skilled videographers. They're like the Scorsese of social media videos, cooking up some cinema magic that speaks volumes about your brand.
But wait, you thought this was all about creativity? That's just half the story. Here's the kicker: the best decisions we make are fueled by data. Yep, it's the secret sauce in our marketing burger. Through a thorough understanding of social media analytics, we track the success of campaigns, figure out the return on investment (ROI), and extract lessons for future improvement. So, if you're not crunching numbers, you're not really marketing.
​
A quick segue to one of our favorite topics - Video SEO! Oh boy, if video content is king, then Video SEO is the power behind the throne. In an age where video material is sweeping across digital marketing, optimizing your video content for search engines is like adding jet fuel to your marketing rocket. Fear not, at Xris Media, we're the ace up your sleeve. Our video SEO services ensure your videos not only reach a broader audience but attract the right eyeballs.
Now, here's a fun fact about social media: it changes faster than the Melbourne weather! Trends come and go faster than you can say "viral." Hence, the best social media marketers are those who adapt and evolve at the drop of a hat. At Xris Media, we keep our fingers on the pulse, staying committed to lifelong learning and skill improvement.
Let's move on to some heavy stuff - strategizing! Content creation and sharing aren't some haphazard jamming session; it's more like conducting an orchestra, where every instrument has a part to play in the grand symphony. An effective social media marketer knows how to draw up a roadmap, aligning social media strategies with larger business objectives, choosing the right channels, creating targeted content, and measuring success.
​
On social media, it's all about the conversation, the back-and-forths, the comments, the shares, the reactions. A great social media marketer knows how to kickstart and keep the ball rolling on conversations. They're quick on their feet, responding to customer inquiries, managing online communities, and most importantly, creating meaningful connections with their audience.
Okay, let's bring this home with the showstopper - creativity! In a world teeming with posts, tweets, and stories, the only way to turn heads is by being different. The most effective social media marketers are those daring enough to push boundaries, those creative maestros who can whip up unique, compelling content that holds their audience in rapture.
Here at XRIS Media, we're pretty picky about who we get on our team. We hunt down professionals with these qualities, ensuring that we deliver top-tier social media videography, corporate videography, and business video creation in Melbourne.
​
Being a kick ass social media manager isn't about mastering one trick, it's a unique blend of skills and traits. Whether you're looking to up your own game or outsource your social media marketing, remember what you've learned here.
So, are you ready to take your social media marketing plan to the next level? If the answer is yes, let XRIS Media, your trusted partner in video marketing and social media videography, guide you to the top. Let's hustle together and make some magic happen!
​
Some case notes to look at!
Skill with Different Social Media Platforms
Take a look at what Molly Clarke, a marketing manager at ZoomInfo, has to say: "Understanding the unique mechanics behind each social media platform is key. Instagram, for instance, thrives on the visual. Captivating images and video content are king here."
One case study that stands out is the "Share a Coke" campaign by Coca-Cola. They tailor-made it for Facebook and achieved fantastic results: 18.3 million more media impressions, 2 million tweets, and a 7% increase in sales. They won because they understood the platform and its users.
Creating Content with Skill
In an interview with Ann Handley, a renowned marketing expert and author, she stressed, "The best content isn’t storytelling. The best content is telling a true story well. It starts with the data. But it comes to life when it taps into the hearts of the audience."
A good example here is GoPro. They leverage user-generated content to its fullest, creating compelling videos that resonate deeply with their target audience. This strategy not only helps to generate exciting content but also builds a community around the brand.
Making Decisions Based on Data
Danyel Surrency Jones, CEO of POWERHANDZ, opines, "Data must be at the forefront of decision-making. It’s about marrying the art and science of marketing.”
Netflix is a prime example of data-driven decision making. They use viewing data to decide what type of content to produce, leading to hit series like "Stranger Things."
Video SEO Knowledge
Phil Nottingham, a video SEO expert, says, "Video SEO isn’t just about views; it’s about visibility."
Blendtec, with their "Will it Blend?" YouTube campaign, nailed video SEO by creating fun, interesting content and using relevant titles, descriptions, and tags to improve their visibility.
Adapting to Changes
Take it from Rand Fishkin, founder of Moz, who says, "The best way to sell something: don’t sell anything. Earn the awareness, respect, and trust of those who might buy.”
Take it from Rand Fishkin, founder of Moz, who says, "The best way to sell something: don’t sell anything. Earn the awareness, respect, and trust of those who might buy.”
A Plan of Action
Laura Hamill, an expert in marketing strategy, says, "Without a strategy, content is just stuff, and the world has enough stuff."
Airbnb's "Live There" campaign is a fine example of strategic content creation. They used customer insights to create content that resonated with their target audience's desire for authentic travel experiences.
Ability to Get Customers' Attention
Jay Baer, a marketing consultant, suggests, "Make your marketing so useful people would pay for it."
A standout case is Dove's "Real Beauty" campaign. It started conversations worldwide about the perception of beauty, strengthening Dove's connection with its audience.
​
​
Creativity and Innovation
Beth Comstock, former vice-chair of General Electric, puts it well: "Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day."
Burger King's "Whopper Detour" campaign is a testament to this. They geo-targeted ads to people near McDonald's and offered a 1-cent Whopper if they downloaded the BK app. It was unexpected, creative, and incredibly successful.
At Xris Media, we draw inspiration from these instances and make sure our team embodies these attributes, providing you with unparalleled services in Melbourne.
So, ready to make some waves in the digital world? Let's dive right in!
​
The Complete Guide to Video Marketing Strategy
Hey you, yes, you! Welcome to the wild, wonderful world of video marketing, the land where stories come to life and brands go from zero to hero. You're about to take a deep dive into the vibrant, engaging, and absolutely mind-blowing universe of video marketing. Buckle up!